We are internally driven to improve our services, adding benefits and features, before we have to.” “When we’re at our best, we don’t wait for external pressures. Walmart or another top retailer finally going all in on E-commerce. Many years ago, Jeff Bezos was asked this seemingly trivial question at an internal Amazon event.Įveryone fully expected him to talk about competition. “What’s the biggest threat to our business?” The ability to make any idea ‘real’… just by describing it.Īn explosion of creativity on the horizon. and the implications are truly fascinating. With all the hype around AI, it’s easy to forget that major text-to-image tools like Midjourney and Stable Diffusion didn’t even exist 18 months ago… and Runway only launched their Gen-1 model 10 months ago. □Ī project like this simply wasn’t possible 12 months ago. It’s obviously still easy to see that this is AI generated… but the interesting point is how fast this is moving. Using just a few widely available AI tools, the creative duo pulled together this fascinating demo of what can already be done today. but this 50 sec clip really brings to life the potential and possibilities for generative AI in marketing. It’s still very early days for text-to-video and video-to-video. My favourite AI project this week comes from the incredibly talented Martin Haerlin and Hauke Hilberg. VR headsets can already let fans have the ‘perfect’ front row experience. The Beatles recently released a ‘new’ song for the first time in nearly three decades… thanks to machine learning. Roblox and Fortnite regularly attract millions of people for virtual concerts. I recently wrote about a singer who turned her voice into an AI in order to be part of hundreds of bands at the same time. It’s early days, but the possibilities are pretty incredible - and immersive technology is likely to unlock many new opportunities for us to connect and interact with artists we love. ABBA’s pioneering avatar show has had almost 2 million visitors since its launch last year. This isn't about replacing the real thing… it's about new immersive ways to experience our favourite artists… and fun ways for new generations to discover them. ![]() Cynics will argue it’s just another way for bands and labels to pull more value from their IP… but speak to many fans and you’ll get a very different perspective. Technology like this tends to divide the crowd. This is a great example of how more artists are starting to merge their physical presence with digital experiences. Last night, the legendary rock band KISS went on stage for the very last time.Īs the final encore of “God Gave Rock n’ Roll To You” ended 50 years (!) of live concerts for the iconic group… they were reborn.
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